About

OFY IS A MIAMI-BASED + INSPIRED LIFESTYLE BRAND.
WE ARE INFLUENCED BY THE ENDLESS BEAUTY OF THE NATURAL WORLD.
OUR COLLECTIONS ARE SUSTAINABLE AND INCLUDE NATURAL FIBERS ONLY
WITH A FOCUS ON

FIT
FABRIC
COLOR
WEARABILITY

OUR GOODS ARE MADE IN LOS ANGELES, CA. 
WE CUT, SEW, + DYE OUR GOODS  WITH THE HIGHEST, MOST ETHICAL
PRODUCTION PRACTICES + STANDARDS, GUARANTEED.
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OFY BEGAN IN 2013 AS A SPECIALTY BRICK + MORTAR, OFFERING A CURATED MIX OF
EMERGING AND ESTABLISHED DESIGNERS.
SINCE THEN, WE HAVE EVOLVED INTO A DIRECT-TO-CONSUMER BRAND.

WE HAVE UNSUBSCRIBED FROM THE TRADITIONAL RETAIL LANDSCAPE + HAVE REDEFINED
OUR BUSINESS PRACTICES THROUGH THE YEARS TO CONTINUE BETTER SERVING
OUR WONDERFUL COMMUNITY + CLIENTELE.

OUR MIAMI FLAGSHIP STORE IS LOCATED IN WYNWOOD, MIAMI
WHILE OUR WEB-STORE OPERATES ON A GLOBAL LEVEL.
IN 2018, AND IN RESPONSE TO GROWING DEMAND, THE OFY BRAND WAS BORN.
SINCE THEN, OFY HAS BECOME A FULL LIFESTYLE BRAND. WE’VE ALWAYS VALUED BRICK + MORTAR
AND THE CONNECTIONS + RELATIONSHIPS MADE THROUGH IT.
A POSITIVE, UNIQUE SHOPPING EXPERIENCE IS WHAT WE STRIVE FOR. OUR BRAND MOTTO
WOULD SUGGEST NOTHING LESS.

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OFY WAS FOUNDED BY OFIR FARAHAN, A THIRD-GENERATION RETAILER
IN THE LUXURY FASHION MARKET. WHEN OFIR MOVED TO MIAMI IN 2012,
HE FELT THE FASHION MARKET WAS HIGHLY UNDERSERVED.
AT THE AGE OF 23 OFIR OPENED HIS FIRST BRICK + MORTAR, OFY.
HE IS CURRENTLY THE CEO + HEAD DESIGNER FOR THE OFY BRAND.