Welcome to OFY!

OFY is a Miami-based, direct-to-consumer brand focused on fabric, color, and form.

Each collection is built from the ground up using custom-dyed novelty fabrics, produced in small runs and designed to feel timeless but current.

Inspired by nature. Made from it. Worn daily.

OFY began in 2013 as a specialty brick-and-mortar, curating a mix of emerging and established designers. In 2020, we launched our own direct-to-consumer label in response to growing demand.

Today, our Miami flagship in Wynwood remains central—bringing our in-house line together with a tight edit of niche labels from around the globe.