About
OFY is an independent brand born in Miami and built on intention.
We design clothing with a point of view—focused on feel, fit, and fabric. Everything’s made in small batches using premium natural materials and garment-dyed in Los Angeles for a lived-in look and feel.
Our pieces are quiet but confident. Nothing extra. Just well-made clothes that get better over time.
OFY began in 2013 as a specialty brick-and-mortar store, curating a mix of emerging and established designers. In 2020, we launched our own label in response to growing demand—and haven’t looked back.
Today, we operate as a direct-to-consumer brand while continuing to carry a tight selection of niche labels from Japan, Italy, and beyond. Our Miami flagship in Wynwood remains at the heart of it all, blending our in-house line with carefully sourced pieces from brands we admire.
We believe in thoughtful design, strong relationships, and creating a space—physical and digital—that feels personal, intentional, and worth returning to.