About

OFY is an independent brand born in Miami and built on intention.
We design clothing with a point of view—focused on feel, fit, and fabric. Everything’s made in small batches using premium natural materials and garment-dyed in Los Angeles for a lived-in look and feel.

Our pieces are quiet but confident. Nothing extra. Just well-made clothes that get better over time.

OFY began in 2013 as a specialty brick-and-mortar store, curating a mix of emerging and established designers. In 2020, we launched our own label in response to growing demand—and haven’t looked back.

Today, we operate as a direct-to-consumer brand while continuing to carry a tight selection of niche labels from Japan, Italy, and beyond. Our Miami flagship in Wynwood remains at the heart of it all, blending our in-house line with carefully sourced pieces from brands we admire.

We believe in thoughtful design, strong relationships, and creating a space—physical and digital—that feels personal, intentional, and worth returning to.

OFY's founder is Ofir Farahan, a third-generation retailer with a background in the luxury fashion market. From a young age, he developed a deep appreciation for quality garments and craftsmanship, immersing himself in the operations of a successful clothing business. Drawing on his heritage, integrity, and a profound passion for fashion, Ofir took the leap and opened his first brick-and-mortar store in 2013.

In 2020, driven by his keen vision and creativity, Ofir embarked on the journey of designing the OFY brand. Today, he continues to serve as the head designer, infusing his expertise and passion into every thread of the brand's offerings.