About

OFY IS A MIAMI-BASED LIFESTYLE BRAND ENDLESSLY INFLUENCED + INSPIRED BY THE BEAUTY OF THE NATURAL WORLD. OUR FOCUS IS TO BUILD NOVEL COLLECTIONS THAT HIGHLIGHT A SENSE OF FREEDOM, OFFER A MOMENT OF ESCAPE + CAN STAND THE TEST OF TIME.

WE CONTINUE TO NAVIGATE A LANDSCAPE WITH AN OCEANIC SPIRIT + AN ENDLESS SUMMER BUZZ. OUR COASTAL VISION IS MET WITH SMART SILHOUETTES, THOUGHTFUL COLORS AND LUSH FABRICS THAT ARE INTENDED FOR EVERYDAY WEAR. "MODERN, STREET RESORT."

BE KIND TO YOURSELF, ABSORB THE RADIANT SUN, NOURISH YOUR SOUL + PUT ON GARMENTS THAT MAKE YOU FEEL YOUR BEST. RINSE. REPEAT.

OFY COMMITS TO SUSTAINABLE + ENVIRONMENTALLY-FRIENDLY PRACTICES THROUGHOUT THE ENTIRE PRODUCTION PROCESS.

OUR GARMENTS FEATURE ONLY THE HIGHEST QUALITY NATURAL FIBERS THAT ARE MILLED IN THE USA. EVERY COLLECTION IS HANDMADE IN SMALL BATCHES AND CUT, SEWN + DYED IN LOS ANGELES, CALIFORNIA.

OFY BEGAN IN 2013 AS A SPECIALTY BRICK + MORTAR, OFFERING A CURATED MIX OF
EMERGING AND ESTABLISHED DESIGNERS. IN 2020, AND IN RESPONSE TO A GROWING DEMAND, THE OFY BRAND WAS BORN.
IT HAS EVOLVED INTO A DIRECT-TO-CONSUMER LIFESTYLE BRAND.

WE HAVE UNSUBSCRIBED FROM THE TRADITIONAL RETAIL LANDSCAPE + HAVE REDEFINED
OUR BUSINESS PRACTICES THROUGH THE YEARS TO CONTINUE BETTER SERVING
OUR WONDERFUL COMMUNITY + CLIENTELE.

WE TRULY VALUE BRICK + MORTAR AND THE CONNECTIONS + RELATIONSHIPS MADE THROUGH IT.
A POSITIVE, UNIQUE SHOPPING EXPERIENCE IS WHAT WE STRIVE FOR. OUR BRAND MOTTO
WOULD SUGGEST NOTHING LESS.

OUR MIAMI FLAGSHIP STORE IS LOCATED IN WYNWOOD, MIAMI
WHILE OUR WEB-STORE OPERATES ON A GLOBAL LEVEL.

OFY WAS FOUNDED BY OFIR FARAHAN, A THIRD-GENERATION RETAILER IN THE LUXURY FASHION MARKET. AS A CHILD, HE GREW AN APPRECIATION FOR QUALITY GARMENTS + CRAFTSMANSHIP WHILE ABSORBING THE ESSENCE OF OPERATING A SUCCESSFUL CLOTHING BUSINESS. BUILT ON HERITAGE + INTEGRITY WITH A KEEN VISION AND PASSION FOR FASHION, OFIR OPENED HIS FIRST BRICK + MORTOR IN 2013. HE BEGAN DESIGNING THE OFY BRAND IN 2020 AND CURRENTLY SERVES AS THE HEAD DESIGNER.