About

KS100892.JPG 

OFY BEGAN IN 2013 AS A SPECIALTY BRICK + MORTAR, OFFERING A CURATED MIX OF EMERGING AND ESTABLISHED DESIGNERS. SINCE THEN, THE 1000 SQ.FT STOREFRONT HAS EVOLVED INTO A DIRECT-TO-CONSUMER BRAND WITH A STRONG FOCUS ON FABRICATION, COLOR, + WEARABILITY. ETHICAL PRODUCTION PRACTICES AND SOURCING SUSTAINABLE, ORGANIC, + RECYCLED FABRICS ARE PILLARS TO THE OFY BRAND PROMISE.

WE HAVE UNSUBSCRIBED TO THE TRADITIONAL RETAIL LANDSCAPE + HAVE REDEFINED OUR BUSINESS PRACTICES THROUGH THE YEARS TO CONTINUE BETTER SERVING OUR WONDERFUL COMMUNITY + CLIENTELE.

OUR MIAMI FLAGSHIP STORE IS LOCATED IN WYNWOOD, MIAMI WHILE OUR WEB-STORE OPERATES ON A GLOBAL LEVEL. IN 2018, AND IN RESPONSE TO GROWING DEMAND, THE OFY BRAND WAS BORN. SINCE THEN, OFY HAS BECOME A FULL LIFESTYLE BRAND. WE’VE ALWAYS VALUED BRICK + MORTAR AND THE CONNECTIONS + RELATIONSHIPS MADE THROUGH IT. A POSITIVE, UNIQUE SHOPPING EXPERIENCE IS WHAT WE STRIVE FOR. OUR BRAND MOTTO WOULD SUGGEST NOTHING LESS.

OFY WAS FOUNDED BY OFIR FARAHAN, A THIRD-GENERATION RETAILER IN THE LUXURY FASHION MARKET. WHEN OFIR MOVED TO MIAMI AT THE AGE OF 22, HE FELT MIAMI WAS HIGHLY UNDERSERVED IN MEN’S FASHION. THIS TIME PERIOD WAS A RENAISSANCE FOR MEN'S FASHION GLOBALLY AND OFIR NEEDED TO BRING THIS ENERGY TO MIAMI. AT THE AGE OF 23 AND WITH A LIFETIME OF EXPERIENCE, HE OPENED HIS FIRST BRICK + MORTAR, OFY. HE IS CURRENTLY THE CEO + DESIGNER FOR THE OFY BRAND.